Google My Business – Its New Importance for SEO going into 2023
GMB Management Services makes sure that Search engine optimization places high importance on ensuring your website ranks high in search results. This way, you can reap the benefits of optimizing your website. And if you have a physical location or service area that your customers can visit, you can include it in your listing. And by listing, this means incorporating Google My Business (GMB) management services in your SEO.
Setting up Google My Business entails listing your business name, address, and phone number on your website’s information. This is because this free platform allows your SEO campaign to get your business on Google Maps and make it easy for customers to find your business.
If you’re still hesitant about using GMB management services in your SEO strategies, here’s why you should invest in them:
Increased Local Search Results Visibility
Of course, every company wants its website to rank high in search results. After all, this visibility component is crucial to the success of any online marketing campaign. However, businesses need to ensure they’re as visible as possible when it comes to local search results.
This is where GMB management comes in. Optimizing your business listing on Google My Business increases the chances that your website will show up in local search results. Studies have shown that businesses that use GMB management services see an increase in their local search results visibility by an average of 10.3%.
Improved Customer Engagement
Customer engagement is more than just getting people to visit your website. It’s also about getting them to interact with your brand. One of the best ways to do this is by using GMB management services. When customers can easily find your business online and see accurate information about it, they’re more likely to interact with your company.
This increased engagement can come in the form of more website visits, more social media followers, and even more customer reviews. And the more engaged customers you have, the more likely they will become loyal customers and refer others to your business.
Boosted Traffic on the Website
Although SEO is already sufficient to help drive traffic to a website, managing your GMB listing can also help boost website visits. When you have a complete and accurate GMB listing, it shows up in Google search results.
Since Google is the most prominent search engine, your listing is more likely to be seen by potential customers. A study by Moz found that businesses with a complete and accurate GMB listing were twice as likely to appear in Google search results.
Added Social Media Followers
Social media is ideal for connecting with customers and building relationships. And if you manage your GMB listing properly, you can increase your social media followers.
When you have a complete and accurate GMB listing, it will show up on Google Maps. This means that potential customers can easily see your social media profiles and follow you on social media. Also, since social media is such a popular way to connect with customers, having a strong presence can help increase brand awareness and boost your business.
Google My Business is a very important tool for SEO. It is important to claim your business listing and ensure your information is correct and up-to-date. You should also use all of Google My Business’s features, such as creating posts and adding photos. You can help improve your SEO and reach more customers by using Google My Business.
Renewww provides an extensive range of GMB management services that help businesses improve their online visibility and achieve better SEO results. Get in touch with us today for more details on how we can help with your Google My Business profile!